Julio Viskovich

Name: Julio Viskovich

Position:Continuing Sessional Instructor

Contact Julio


Homepage URL: http://linkedin.com/in/socialselling


Julio Viskovich brings a unique mix of industry and higher education experience. Julio joinsedTRU in 2016 after teaching digital marketing at UBC and Sauder School of Business (and prior at SFU). As a recognized expert, he has appeared on national TV programs like Global News, Ted Talks, the Lifestyle Network and is a recognized Forbes top 30 social media influencer (#25) and Top 20 Sales Influencer. He has worked with innovative companies like Microsoft and HootSuite to develop awareness in the North American and global markets. Julio authored the book "Sellarketing: A Tweetable Guide To Aligning Sales and Marketing" and has been worked with a number of Fortune 500 brands to develop, implement, and build social media programs that deliver revenue generating results. He is currently attaining his DBA and has already published 2 peer reviewed articles and 6 more in his publication pipeline. Julio teach marketing adn sales course at SoBE.

Research Interests

Social Media
Digital Marketing
Online Communities
Social Selling
Employee Advocacy
Modern Analytics
Machine Learning
Programmatic Advertising


Nipissing University (BA)
Grand Canyon University (MBA) Marketing
Liberty University (DBA) Marketing


Viskovich, J. (2018). The Strategic use of Social Media in the Role of Brand Innovation. Google Scholar: https://

Viskovich, J (2018). Online Brands and Social Media Communities: How Brands Can Engage and Establish
Relationships with Customers via Online Brand Communities. Journal of Accounting and Marketing, 7: 299, Vol
7(4). DOI: 10.4172/2168-9601.1000299

In Progress:

2018/2019 SSHRC Grant Recipient: http://www.sshrc-crsh.gc.ca/results-resultats/recipients-recipiendaires/2018/idgsds-

McGlaughlin, C., Haverila, K., Haverila, M & Viskovich, J. (ND). The Role of Online Brand Communities in Building Behavioral Brand Loyalty Through Customer Engagement From a Social Media Perspective. (Expected publication 2020)

McGlaughlin, C., Haverila, K., Haverila, M & Viskovich, J. (ND). Misalignment of customer???s and firm???s goals may lead to negative CE consequences. (Expected publication 2020).

McGlaughlin, C., Haverila, K., Haverila, M & Viskovich, J. (ND). What is the role of delight in the context of Brand Community engagement? (Expected publication 2020).

McGlaughlin, C., Haverila, K., Haverila, M & Viskovich, J. (ND). The effect of multiple community memberships (Expected publication 2020)

Employment History

Pearson Education
University of British Columbia
Sauder School of Business

Courses Taught

Managing Information Systems
Digital Marketing
Social Media Marketing
Integrated Marketing Communications

Professional Affiliations

IAB (Internet Advertising Bureau)
Pearson Education (subject matter expert and author)
Search To Top