Thompson Rivers University

Warveni Jap

Name: Dr. Warveni Jap
Position: Assistant Professor
Phone: +1 (250) 377-6039


Homepage URL:


Reading; writing; painting; drawing; traveling; learning new languages; exploring to different and new ideas/cultures/countries; enhancing the living quality & environment of needy people, especially in less- and least- developed nations; bridging the gap between the West and the East.

Research Interests

Global & international marketing; international business studies; international business ethics; strategic leadership & management; integrated marketing communications; relationship marketing; services marketing; economic development in emerging markets; experiential marketing; sustainable marketing; network marketing; multilevel marketing; brand management.


DBA (Doctor of Business Administration)
from the University of Phoenix (UoP) in Phoenix, Arizona, USA
(on leadership with global marketing and global business management concentrations)

MBA (Master of Business Administration)
from National Chengchi University (NCCU) in Taipei, Taiwan
(majors in strategic marketing and human resources management on leadership)

BA (Bachelor of Arts)
from the University of Washington (UW) in Seattle, Washington, USA
(major in economic geography on the Pacific Rim countries, minor in international marketing)


Refereed Publications and Conference Proceedings:

Jap, W. (September 2020). Refereed Conference Proceedings: "Rebranding China's Country Image." The 2020 International Virtual Conference of Association for China Economic Studies (ACES), Taipei, Taiwan.

Jap, W. (April 2016). Refereed Conference Proceedings: "Transformative Impacts on China's Nation Branding: Sustainable Confucianism and Major- and Mega-Events Co-Branding." Australia-Middle East Conference on Business and Social Sciences, Dubai.

Jap, W. (August 2014). Refereed Conference Proceedings: The Challenges of Transnational Higher Education in Asia Pacific: Confucius-Heritage Region. The Oxford Symposium. Oxford University, UK.

Jap, W. (2013). Does "Made in ..." Matter to Chinese Consumers? Journal of Global Business Management, 9(1), p.185-196.

Jap, W. (2012). Country-of-Origin Effects on Global Brands: The Chinese Consumer Perspectives. World Review of Business Research, 2(5).

Jap, W. (September 2012). Refereed Conference Proceedings: "Country-of-Origin Effects on Global Brands: The Chinese Consumer Perspective." Global Business Research Conference. Cancun, Mexico. September 24-25, 2012.

Jap, W. (2010). Global Brands vs. Local Brands in Chinese Consumer Mind. Journal of International Business and Economics, 10(2), 91-100.

Jap, W. (October 2010). Refereed Conference Proceedings: "Global Brands vs. Local Brands in Chinese Consumer Mind." International Academy of Business and Economics (IABE) Annual Conference in Las Vegas, USA: Research/Teaching Excellence in Business and Economics. October 17-20, 2010.

Jap, W. (2010). Confucius Face Culture on Chinese Consumer Consumption Values toward Global Brands. Journal of International Management Studies, 5(1), 183-192.

Jap, W. (September 2009). Refereed Conference Proceedings: "Country-of-Origin Effect and Confucius Face Concept on Chinese Consumer Consumption Values towards Global Brands." 5th International Conference of the Academy of Marketing's Branding and Society: The Social, Cultural and Financial Impacts of Brands in the 21st Century. University of Cambridge, UK. September 1-3, 2009.

Employment History

Marketing (December 2002 to Present)
Thompson Rivers University (TRU) in Kamloops, Canada

with additional professional development & service roles at TRU, as follows:

* An International Teaching Faculty at TRU partners in China (December 2006 to Present):
a) Shanghai Institute Technology (SIT) in Shanghai
b) Tianjin University of Technology (TUT) in Tianjin

* An elected Department Chair of Marketing (January 2019 to present)

* An elected member of TRU MBA Committee (January 2013 to 2017)

* The Founding Adviser of TRUSU Confucius Institute Club (January 2013 to end of 2014)

* A past member of 2-year term of TRU Senate International Affairs Committee (December 2012 to 2014)

* The Acting Chair for the Department of Marketing, International Business, and Entrepreneurship (May 1 to August 10, 2012)

* The Interim Chair for TRU SoBE International Programs Advisory Committee (IPAC)(January to April 2011)

* A past member of the Budget Committee of TRU Senate (i.e., an advisory body to TRU Senate on matters within the jurisdiction of Senate, and as an advisory body to the President and Vice Presidents on budgetary policy, processes, and allocations) (2010).

* A past Academic Senator of School of Business & Economics at TRU Senate (2006-2008)

* The Founding Advisor for TRUSU Chinese Students' Association (2004-2006)

A member of ACADEMIC PAPER BLIND-PEER REVIEWERS at the following refereed publications, (2009 to Present):

* Canadian Journal of Administrative Sciences
* Frontier Psychology
* GLOSERV (Global Services & Retail Management) Scientific/Review Committee
* European Journal of Marketing
* International Academy of Business and Economics (IABE).
* Journal of Brand Management

A member of TEXTBOOK REVIEWERS, as follows:

Jap, W. and other Canadian marketing scholars (July 2012): "IMC: Advertising & Promotion" publish by Belch & Belch (5th Canadian edition). Toronto, ON: McGraw-Hill Ryerson.

Jap, W. and other Canadian marketing scholars (June 2012): textbook preparation reviewers for "Marketing" published by Grewal et al. (3rd Canadian edition). Toronto, ON: McGraw-Hill Ryerson.

Jap, W. and other Canadian marketing scholars (December 2010): textbook reviewer panel for "Marketing" published by Grewal, Levy, Persaud, & Lichti (2012, 2nd Canadian ed.). Toronto, ON: McGraw-Hill Ryerson.

Director (Professional Services to the Kamloops Community) at KCCA (Kamloops Chinese Cultural Association)
It is a non-profit organization which was founded on May 1, 1977 was later incorporated
as a non-profit community and cultural organisation under the "Society Acts" of the Province British Columbia, Canada

Operations Manager
Michaels Arts & Crafts (world largest arts & crafts' chained stores) in Vancouver, Canada

Store Manager
Southland Corporation (7-Eleven Convenient Stores which are world largest convenient chained stores) in Victoria, Canada

Business Development Manager, Personal Assistant to Export VP, and Personal Assistant to Marketing Director
Citatah Marble (the largest marble company in South-East Asia) in Jakarta, Indonesia

Overseas Development Managing Director (of the Group in Jakarta Headquarters), and
the CEO & Chief Representative of the Group in Beijing for China market
Djajanti Group (was one of the largest fishery and forestry conglomerates in Asia) in Jakarta, Indonesia

Marketing Sessional Instructor for the MBA program
Maastricht School of Management (MSM) on Jakarta campus, Indonesia

Personal Assistant to the President Director
Gajah Tunggal Group (was the top 5 Indonesian conglomerate then) in Jakarta, Indonesia

Personal Assistant (part time because of being a MBA student) to the Chairman
Chinese Petroleum Corporation (the largest state-owned enterprise in Taiwan) in Taipei, Taiwan

Courses Taught

MBA Program (on Campus and Online) :

* Advanced Marketing Management
* Marketing Management
* International Business

BBA Program at TRU, Canada
(including with its Chinese Partners in Tianjin and Shanghai):

* Brand Management
* Business Marketing
* Comparative Business Practices Between Canada and China (taught in Tianjin, China)
* Integrated Marketing Communications (taught in Canada & Shanghai/China)
* International Business
* International Marketing
* Introduction to Marketing
* Marketing Research
* Marketing Strategy
* New Venture Creation
* Services Marketing (taught in Canada & Tianjin/China)
* Strategic Management (taught in Tianjin, China)

Business Diploma Program at TRU, Canada

* Business Strategy
* Customer Services Marketing
* Introduction to Marketing (for TRU Diploma Programs and First Nation learners from TRU Williams Lake Campus at TRU Weekend University Program)
* Marketing Communications

Professional Affiliations

Academy of International Business (in USA): Member
Academy of Marketing (in UK): Member
Academy of Taiwan Business Management Review (in Taiwan): Member
Advertising Age (in USA): Member
Alliance for Research on Corporate Sustainability (ARCS) (in USA): Member
Brtish Columbia Association of Cattle Feeders (in Canada): Researcher
eMarketing Association (in USA): Member
European Journal of Marketing (in UK): Academic Paper Reviewer
Harvard Business Review (HBR) Advisory Council (in USA): Consultant
International Academy of Business and Economics (in USA): Academic Paper Reviewer
Journal of Brand Management (in UK): Academic Paper Reviewer
McGraw-Hill Ryerson Publisher (in Canada): Textbook Reviewer
Network for Business Sustainability (in USA): Member
Professor Expert (in USA): Member
TRU Confucius Institute Club (in Canada): Advisor
Women of the Academy of International Business (in USA): Member


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