Thompson Rivers University

Matti Haverila

Name: Dr. Matti Haverila
Position: Professor and Chair
Phone: +1-250-828-5373

Research Interests

1. Customer satisfaction, and loyalty
2. Wine marketing
3. New product development (NPD)
4. Marketing of high technology products
5. E-Learning
6. Cell phone feature preferences and behaviour


1. Ph.D. (Marketing), Tampere University of Technology, Finland, 1995.
2. M.Sc. (Information Systems), Golden Gate University, San Francisco, 1998.
3. MBA (Marketing), University of Oregon, Eugene, Oregon, USA, 1982.
4. Lic.Tech. (International marketing), Tampere University of Technology, Finland, 1982.
5. M.Sc. (Industrial Management), Lappeenranta University of Technology, Finland, 1977.


1. S. Khan, E. Naumann, R. Bateman, M. Haverila (2009). Cross-cultural comparison of customer satisfaction research: US versus Japan. Asia Pacific J. of Marketing and Logistics, 21, 3, 376-396.
2. E. Naumann, M. Haverila, S. Khan, P. Williams (2010). Understanding the causes of defection among satisfied B2B service customers. J. of Marketing Management, 26, 9-10, 878-900.
3. M. Haverila and R. Barkhi (2009). The influence of experience, ability and interest on elearning effectiveness. European J. of Open, Distance and e-Learning, 1.
4. M. Haverila (2011). Cell phone feature preferences and gender differences among college students. International J. of Mobile Communications, 9, 4, 401-419.
5. M. Haverila (2010). Factors related to perceived learning outcomes in e-Learning, International J. of Knowledge and Learning, 6, 4, 308-328.
6. M. Haverila (2012). Product offering as part of the NPD process in technology companies. International J. of Innovation Management, 16, 1.
7. M. Haverila (2012). What do we want specifically from the cell phone? An age related study. Telematics and Informatics, 29, 1, 110-122.
8. M. Haverila, E. Naumann, R. Bateman (2011). Drivers of customer satisfaction in strategic consulting engagements: A global study. Management Decision, 49, 8, 1354-1370.
9. M. Haverila, N. Ashill (2011). Market intelligence in the NPD process of technology companies. Market Intelligence and Planning, 29, 5, 556-576.
10. M. Haverila (2011). Mobile phone feature preferences, customer satisfaction and repurchase intent among male users. Australasian Marketing J., 19, 4, 238-246.
11. M. Haverila (2011). Behavioral aspects of the cell phone usage among youth : An exploratory study. Young Consumers, 12, 4, 310-325.
12. M. Haverila (2011). Company related variables and their impact on the NPD outcome in the context of international markets in Finnish high-technology companies. J. of High Technology Mngt Research, 22, 1, 94-101.
13. M. Haverila (2012). Product-firm compatibility in new product development technology companies. J. of High Technology Management Research. 23, 2, 130-141.
14. M. Haverila (2012). Cell phone usage and broad feature preferences: A study among Finnish undergraduate students. Telematics and Informatics. 30, 2, 177-188.
15. M. Haverila, N. Ashill (2014). Launch effort and NPD success: A study of technology intensive companies in Finland. International J. of Innovation and Technology Management, 11, 4, 1-20.
16. M. Haverila, M. Rod, N. Ashill (2013). Cell phone product-market segments using product features as a cluster variate: A multi-country study. J. of Strategic Marketing, 21, 2, 101-124.
17. M. Haverila (2013). Market segmentation in the cell phone market among adolescents and young adults. Asia Pacific J. of Marketing and Logistics. 25, 3, 346-368.
18. M. Haverila, Kai Haverila (2013). Cell phone behavior of young consumers in Finland. International J. of Mobile Communications, 11, 3, 225-244.
19. M. Haverila (2013). Marketing variables when launching high-technology products into international markets: An empirical study on Finnish technology firms. J. of High Technology Management Research, 24, 1, 1-9.
20. M. Haverila, M. Martinsuo, E. Naumann (2013). Drivers of customer satisfaction and relationship quality in system delivery projects. J. of Strategic Marketing, 21, 7, 613-636.
21. S. Khan, E. Naumann, M. Haverila (2014): The problem with standardizing international market research: A case study from B2B services. Australasian Marketing J., 22, 2, 84-92.
22. M. Haverila, Kai Haverila (2015). Brand satisfaction and repurchase intent in the cell phone product market. Academy of Marketing Studies J., 19, 1.
23. M. Haverila, Kacy Fehr (2016). The impact of product superiority on customer satisfaction in project management. International J. of Project Management, 34, 4, 570-583.

Courses Taught

* Basics of Marketing
* Business Strategy
* International Marketing
* Commercial Innovations
* Strategic Marketing
* Balanced Scorecard
* Electronic Marketing
* Marketing of High-technology Products
* E-Commerce
* Marketing Management (MBA)
* Business Game
* International Marketing and Strategy (MBA)
* Marketing Research
* Innovation and entrepreneurship (MBA)
* Networks and Alliances


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