Thompson Rivers University

Bruce Martin

Name: Dr. Bruce Martin
Position: Associate Professor
Phone: 250 371 5868


Teaching Interests: Entrepreneurship, Social Entrepreneurship, Creativity and Innovation, Creative Problem Solving

Research Interests

Entrepreneurship as a social good
Entrepreneurship for disadvantaged groups
Creation, design, and scaling of social enterprises
Entrepreneurship education, motivation and development


Ph.D. Business Administration (McMaster University, Canada)
M.A. Philosophy, Ethics (University of Waterloo, Canada)
B.A. Honours Philosophy, Music Minor (University of Waterloo)
Diploma in Advertising, Marketing (St. Clair College, Canada)
Certificate in University Teaching (University of Waterloo)
Certificate in International Management (INSEAD, France)
Certificate, Senior Executive Program (Chulalongkorn University, Thailand)


Martin, B.C., Honig, B. (2020). Inclusive Management Research: Persons with Disabilities and Self-Employment Activity as an Exemplar. Journal of Business Ethics 166, 553-575.(Journal rating, FT50/ABS3/ABDC A; Google Scholar citations: 13)

McNally, J., Martin, B., Honig, B., Piperopoulos, P., Bergman, H. (2016). Toward rigour & parsimony: a primary validation of Kolvereids (1996) attitudes scales. Entrepreneurship and Regional Development, 28(5-6) 358-379. (Journal rating, ABS3, ABDC A; Google Scholar citations: 31)

Martin, B., McNally, J., Taggar, S. (2016). Determining the importance of self-evaluation on the goal-performance effect in goal setting: Primary findings. Canadian Journal of Behavioural Science, 48(2), 91-100. (APA Multidisciplinary rank 71/137; Journal 5-year impact factor 1.156; Google Scholar citations: 28)

Martin, B., McNally, J., Kay, M. (2013). Examining the formation of human capital in entrepreneurship: a meta-analysis of entrepreneurship education outcomes. Journal of Business Venturing, 28: 211-224. (Journal rating, FT50/ABS4/ABDC A*; Google Scholar citations: 1213; First two authors equal contribution)

De Clercq, D., Honig, B., Martin, B. (2013). The roles of learning orientation and passion for work in the formation of entrepreneurial intention. International Small Business Journal, 31(6): 652-676. (Journal rating ABS3/ABDC A; Google Scholar citations: 212)

Martin, B., De Clercq, D., Honig, B., (2018). Towards rigor and relevance in entrepreneurship education research. In Fayolle, Alain (ed.). A Research Agenda for Entrepreneurship Education, New York, Edward Elgar Publishing.(Google Scholar citations: 0)

McNally, J., Honig, B., Martin, B., (2018). Does entrepreneurship education develop wisdom? An exploration. In Fayolle, Alain (ed.). A Research Agenda for Entrepreneurship Education, New York, Edward Elgar Publishing. (Google Scholar citations: 7, including REGEPE republication)

Dao, H.C., Martin, B. (2017) Hybrid social enterprise business model synergy: creation of a measure. In Corbett, A. & Katz, J. (eds.) Hybrid Ventures: Advances in Entrepreneurship, Firm Emergence and Growth, 19, Emerald Insight. (Google Scholar citations: 5)

Honig, B., Martin, B. (2014). Entrepreneurship Education. In Fayolle, Alain (ed.) Handbook of Research on Entrepreneurship, New York, Edward Elgar Publishing. (Google Scholar citations: 3)


Martin. B., Walsh, L., Keating, A., Geiger, S., (2020). Ineffectual Orders: Habituated Effectuation in a Scaling Social Enterprise. Academy of Management conference proceedings, Vancouver (virtual).

Walsh, L., Martin, B., (2019). The value of leadership practices when there is no one to lead: a nascent entrepreneurship context. Administrative Sciences Association of Canada proceedings and division Best Paper Award, St. Catherines.

Puspita & Martin (2017) Business model tensions among hybrid social enterprises: a resource-based view perspective. Administrative Sciences Association of Canada Proceedings, Montreal.

Zeng, Honig, Martin, McNally (2017). The temporal consistency of entrepreneurship attitudes and intentions. Academy of Management Conference Proceedings, Atlanta.

Dao & Martin (2015) Business model synergy among hybrid social enterprises: an exploratory study. Academy of Management Conference Proceedings, Vancouver.

Walsh, Geiger, Keating, Martin (2015). Blended value or torn souls? Competing Justifications in Social Entrepreneurship. RENT: Research in Entrepreneurship and Small Business Proceedings, Zagreb.

Walsh & Martin (2014). Disentangling Social Capital Sources and Resources in the Nascent Entrepreneurial Process: A Longitudinal Study. RENT: Research in Entrepreneurship and Small Business Proceedings, Luxemburg.

Employment History

Thompson Rivers University (Associate Professor)
University College Dublin (Tenured Lecturer)
Wilfrid Laurier University (Sessional Instructor)

Waterloo Region District School Board, Canada (Board Trustee)
Leo Burnett Company, UK (Regional Director of Operations for Europe/Middle East/Africa)
Leo Burnet Company, Thailand (Managing Director for Thailand/Indochina Sub-region)
Leo Burnett Company, Canada (Account Management Supervisor)

Courses Taught

BUSN6310 Innovation and Entrepreneurship
ENTR4750 New Venture Creation
ORGB3750 Creativity and Innovation

Professional Affiliations

Academy of Management
Administrative Sciences Association of Canada
Association for Non-profit and Social Economy Research
European Council for Small Business and Entrepreneurship


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