John S. Hull
Dr. John S. Hull
Position: Associate Professor
InterestsJohn is an Associate Professor in the Tourism Management Programme. In 1998, John completed his Ph D. in tourism geography at McGill University in Montreal. His present research addresses many aspects of sustainable tourism in peripheral regions with a specific focus on community-based tourism development. Additional research interests include: mountain tourism, health and wellness tourism, creative tourism, polar tourism, culinary tourism, cruise tourism, and nature-based tourism.
John has worked on tourism projects in North America, Europe, the Middle East, South America, Africa, and Asia. Past clients include the UNWTO, UNCBD, UNEP, UNESCO, World Bank, Nordic Council, European Tourism Research Institute, Commission on Environmental Cooperation, Destination Canada, Tourism Atlantic, and Parks Canada.
John is presently a visiting professor at the Harz University of Applied Sciences, Wernigerode, Germany and he is a member of the New Zealand Tourism Research Institute (NZTRI), New Zealand. He is also a member of the Sonnino Working Group, Italy, a research group focused on food and wine tourism. He also serves on the Province of British Columbia's Minister of Tourism Engagement Council (MTEC). Previously, he has worked as a visiting professor at the University of Trento, Italy, MCI Innsbruck, Austria, the University of Southeast Norway, Kongsberg, Norway and at the Icelandic Tourism Research Centre, Akureyri, Iceland.
Research InterestsAlpine tourism
Spa and wellness tourism
Tourism policy and planning
EducationPh.D. McGill University (1998)
M.L.A./M.U.P. University of Michigan (1992)
B.A. Williams College (1985)
PublicationsHull, J. S. (2017) Health tourism: a global perspective. In Mathilde Gross (ed) Gesundheitstourismus, (pp. 165-79) Stuttgart: utb.
Hull, J.S. & Mason, C. (2017) Understanding the links between wellness and indigenous tourism in western Canada: critical sites of cultural exchange. In Melanie Smith & Laszlo Puczko (eds) (pp. 430-449) Routledge Handbook of Health Tourism. London: Taylor & Francis.
Hull, J.S., de la Barre, S. & Maher P.T. (2017) Peripheral geographies of creativity: the case for Aboriginal tourism in Canadas Yukon Territory. In Arvid Viken and Dieter Muller (eds) (pp. 157-81) Tourism and indigeneity in the Arctic. Tourism and Cultural Change Series 51. Bristol: Channelview Publications.
Hull, J.S. (2016) Wellness tourism experiences in mountain regions: the case of Sparkling Hill Resort, Canada. In H. Richins & J.S. Hull (eds) Mountain tourism. (pp. 25-35). CABI: Oxfordshire, UK.
Hull, J.S. (2016). Skiing tourism. In J. Jafari and H. Xiao (eds) The Encyclopedia of Tourism. Springer: Hong Kong.
Hull, J.S. & Richins, H. (2016) People and communities in mountain tourism: overview, contextual development and areas of focus. In H. Richins & J.S. Hull (eds) Mountain tourism. (pp. 88-96). CABI: Oxfordshire, UK.
Hull, J.S. & Richins, H. (2016) Impacts and solutions in mountain tourism: overview, contextual development and areas of focus. In H. Richins & J.S. Hull (eds) Mountain tourism. (pp. 212-19). CABI: Oxfordshire, UK.
Hull, J.S. & Richins, H. (2016) Development, planning and governance in mountain tourism: overview, contextual development and areas of focus. In H. Richins & J.S. Hull (eds) Mountain tourism. (pp. 290-98). CABI: Oxfordshire, UK.
Hull, J.S. & Richins, H. (2016) Mountain tourism: implications and sustainable tourism. In H. Richins & J.S. Hull (eds) Mountain tourism. (pp. 363-70). CABI: Oxfordshire, UK.
Senese, D., J.S. Hull & B. McNicol (2019) Terroir driven tourism and migration in British Columbia, Canada. In J. Dutton & P.J. Howland (eds) Wine, terroir and utopia: making new worlds. Routledge: London.
Kruger, M., Saayman, M. & J.S. Hull (2019) A motivation-based typology for natural event attendees. Journal of policy research in tourism, leisure and events. 11 (1) 35-53.
Ali, A. & J.S. Hull (eds) (2018) Multi-stakeholder perspectives of the tourism experience. Responses from the International Competence Network of Tourism Research and Education. Peter Lang Ltd.: Frankfurt, Germany.
Bachman, J. & J.S. Hull (2018) Investigating the role of social return on understanding of craft brewery visitors in British Columbia, Canada. Proceedings of the TTRA 2018 Conference, Canada Chapter, Halifax, Nova Scotia.
Gill, S., Terwiel, A.A. & J.S. Hull (2018) Developing a sense of place as a staff retention strategy: the case of Sun Peaks Resort, Canada. In A. Ali & J.S. Hull (eds) Multi-stakeholder perspectives of the tourism experience. Responses from the International Competence Network of Tourism Research and Education. Peter Lang Ltd.: Frankfurt, Germany.
Schanzel, H., Hull, J.S. & Velvin, J. (2017) Family Tourism and the Ski Experience at Sun Peaks Resort Canada. Proceedings of CAUTHE 2017 Conference, University of Otago, Dunedin, New Zealand.
Engeset, M., Hull, J.S., & Velvin, J. (2016) Promoting service excellence for tourist destinations: the case of Hemesdal, Norway. International Journal of Culture, Tourism and Hospitality Research. 10 (4) 440-454.
Richins, H. & J.S. Hull (eds) (2016) Mountain tourism: experiences, communities, environments and sustainable futures. Routledge: London.
Senese, D., Randelli, F. & J.S. Hull (2016) The Role of Terroir in Tourism Led Amenity Migration: Contrasting Effects in Tuscany and the Okanagan Valley of British Columbia. Proceedings from the XI International Terroir Congress. July 10-14th, 2016, Williamette Valley, Oregon, USA.
Employment HistoryJohn S. Hull Associates, Inc. Canada, 2008 to 2013
Senior Lecturer, AUT University/Associate Director, New Zealand Tourism Research Institute (NZTRI), New Zealand, 2007 to 2010
Intervale Associates, Inc. Canada, 2002 to 2007
Courses TaughtTMGT 2090 Health and Wellness Tourism
TMGT 2080 Culinary Tourism
TMGT 3020 Tourism Policy and Planning
TMGT 4020 Graduating Seminar
TMGT 4030 Introduction to Resort Management
TMGT 4040 Tourism and Sustainable Development
CONV 2170 Fundraising for Non-Profits
Other courses: Global Tourism, Tourism and Community Development, Tourism and Protected Areas, Indigenous Tourism, Tourism and Cultural Heritage, Tourism Planning and Development, Tourism Management, Tourism Research, Tourism and International Business
Professional AffiliationsMember, BC Minister of Tourism Engagement Council, Victoria, British Columbia
Editorial Board Member, International Journal of Tourism Cities
Editorial Board Member, Journal of Tourism Futures
Editorial Board Member, Journal of Spa and Wellness
Visiting Professor, Harz University of Applied Sciences, Wernigerode, Germany
Sonnino Working Group, Montespertoli, Italy
Visiting Professor, University of Southeast Norway, Kongsberg, Norway
Visiting Professor, MCI, Innsbruck, Austria
Member, New Zealand Tourism Research Institute, NZTRI
Visiting Professor, Icelandic Tourism Research Centre, Iceland
Visiting Professor, eTourism Research Group, University of Trento, Italy