Thompson Rivers University
Thompson Rivers University

John S. Hull

John S. Hull

John S. Hull

Name: Dr. John S. Hull
Position: Associate Professor
Affiliation: HOL228
Phone: 1-250-852-7638


John is an Associate Professor in the Tourism Management Programme. In 1998, John completed his Ph D. in tourism geography at McGill University in Montreal. His present research addresses many aspects of sustainable tourism in peripheral regions with a specific focus on community-based tourism development. Additional research interests include: mountain tourism, health and wellness tourism, creative tourism, polar tourism, culinary tourism, cruise tourism, and nature-based tourism.

John has worked on tourism projects in North America, Europe, the Middle East, South America, Africa, and Asia. Past clients include the UNWTO, UNCBD, UNEP, UNESCO, World Bank, Nordic Council, European Tourism Research Institute, Commission on Environmental Cooperation, Canadian Tourism Commission, Tourism Atlantic, and Parks Canada.

John is presently a visiting professor at the University College of Southern Norway, Kongsberg, Norway, the Harz University of Applied Sciences, Wernigerode, Germany and he is a member of the New Zealand Tourism Research Institute (NZTRI), New Zealand. He is also a member of the Sonnino Working Group, Italy, a research group focused on food and wine tourism. He has worked as a visiting professor at the University of Trento, Italy, MCI Innsbruck, Austria, and at the Icelandic Tourism Research Centre, Akureyri, Iceland.

Research Interests

Alpine tourism
Cruise tourism
Culinary tourism
Heritage tourism
Indigenous tourism
Nature-based tourism
Peripheral tourism
Polar tourism
Rural tourism
Spa and wellness tourism
Tourism policy and planning


Ph.D. McGill University
M.L.A./M.U.P. University of Michigan
B.A. Williams College


Hull, J.S. (2015) Creating new experiences: a case study from the French Shore, Newfoundland. In M. Lueck, J. Velvin, & B. Eisenstein (eds) The human side of tourism (pp. 59-70) Peter Lang Verlag Publishing, Ltd.: Frankfurt Germany.

Hull, J.S. (2012) Planning for tourism. In P. Robinson (ed) Tourism: the key concepts. Pp. 156-158. Routledge: New York.

Hull, J. and Sassenburg, U. (2012) Creating new cultural visitor experiences on islands: comparative case studies from Canada and Croatia. Journal of Tourism Consumption and Place Vol. 4. (1) pp. 91-110.

Hull, J. and Losekoot, E. (2012). Customer orientation of cruise destinations in Newfoundland and Labrador, Canada: exploring key issues for ports and the cruise lines. Tourism Journal. Volume 60 (1) pp. 71-90.

Richins, H. and Hull, J.S. (2016) Mountain tourism. CABI International: Wallingford, UK. pp. 384.

Liu, C. and Hull, J.S. (2015) ADS tour operators perspective of the Chinese tourism market and sustainable strategies for developing the Auckland city destination. International Journal of Tourism Cities. Volume 1 (3) pp. 254-68.

Singh, E., Milne, S.S. and Hull, J.S. (2015) Linkages between tourism and agriculture: stakeholder perspectives and online marketing and promotion on the Island of Nuie in the South Pacific. In S. Pratt and D. Harrison (eds) Tourism in the Pacific Islands: Current Issues and Future Challenges. (pp. 165-180) Routledge: London.

Wallin, M., Collins, B. and Hull, J.S. (2013) It's not just about the film: festivals, sustainability, and small cities. In T. Pernecky and M. Lueck (eds) Events, society and sustainability: critical and contemporary approaches. (pp. 229-243) Routledge: Oxon, UK.

Buffa, F. & Hull, J.S. (2012) Exploring the role of destination management organisations in alpine regions advances in destination marketing. 1st Biannual Forum: Advances in Destination Management. University of St. Gallen, Switzerland. June 6-8th, 2012.

Li, T. & Hull, J.S. (2012). Analysing the effectiveness of the CTCs Signature Experience Collection: perspectives of Canadian ADS tour operators. 2012 Shanghai International Conference on Social Science. Shanghai, China. August 14-17, 2012.

Mich, L. & Hull, J.S. (2012) Good practices for web presence strategies in tourism destinations. E-Review of Tourism Research. Volume 10. Issue 3. Pp. 36-40.

Singh, E., Milne, S. & Hull, J.S. (2012) Use of mixed-methods case study to research sustainable tourism development in South Pacific SIDs. In K. Hyde, C. Ryan, and A. Woodside (eds) Field Gude to Case Study Research in Tourism, Hospitality and Leisure. Advances in Culture, Tourism and Hospitality Research. Volume 6 (pp. 457-478) Emerald: Bingley, UK.

Employment History

John S. Hull Associates, Inc. Canada, 2008 to 2013

Senior Lecturer, AUT University/Associate Director, New Zealand Tourism Research Institute (NZTRI), New Zealand, 2007 to 2010

Intervale Associates, Inc. Canada, 2002 to 2007

Courses Taught

TMGT 2090 Health and Wellness Tourism
TMGT 2080 Culinary Tourism
TMGT 3020 Tourism Policy and Planning
TMGT 4020 Graduating Seminar
TMGT 4030 Introduction to Resort Management
TMGT 4040 Tourism and Sustainable Development
CONV 2170 Fundraising for Non-Profits

Other courses: Global Tourism, Tourism and Community Development, Tourism and Protected Areas, Indigenous Tourism, Tourism and Cultural Heritage, Tourism Planning and Development, Tourism Management, Tourism Research, Tourism and International Business

Professional Affiliations

Visiting Professor, Buskerud and Vestfold University College, Kongsberg, Norway
Visiting Professor, Harz University of Applied Sciences, Wernigerode, Germany
Visiting Professor, MCI, Innsbruck, Austria
Member, New Zealand Tourism Research Institute, NZTRI
Visiting Professor, Icelandic Tourism Research Centre, Iceland
Visiting Professor, eTourism Research Group, University of Trento, Italy
Sonnino Working Group, Montespertoli, Italy