Thompson Rivers University
Thompson Rivers University

Dr. Biggi Weischedel

Dr. Biggi Weischedel

Dr. Biggi Weischedel

Name: Dr. Biggi Weischedel
Position: Open Learning Faculty Member
Phone: 250-852-7091
Email: bweischedel@tru.ca

Links

Homepage URL: www.biggster.com

Interests

Marketing Strategy, Marketing Research, E-Commerce, Online Marketing, Web Analytics, Strategic Decision-Making

Research Interests

Use of Web Analytics to make strategic decisions; Comparison of application of online and offline marketing concepts; Online marketing strategy; E-Commerce trends.

Education

Award of Achievement in Web Analytics (University of British Columbia)
Doctor of Philosophy (University of Otago, New Zealand)
MBA (University of Montana)
Master of Science (University of Regensburg)

Publications

Website Optimization with Web Metrics: A Case Study (2006); Birgit Weischedel, Eelko Huizingh; Information & Management (under review).

The Use of Emetrics in Strategic Marketing Decisions; A Preliminary Investigation (2005), International Journal of Internet Marketing and Advertising; Vol. 2 No. 1/2; Birgit Weischedel, Sheelagh Matear, Kenneth R. Deans, p. 109-125.

A Qualitative Approach to Investigating Online Strategic Decision-Making (2005), Qualitative Market Research; Vol. 8 No. 1; Birgit Weischedel, Sheelagh Matear, Kenneth R. Deans, p. 61-76.

Courses Taught

BBUS 4451
CONV 1061
BUSN 6151
BBUS 344
BBUS 348
BBUS 478
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