Thompson Rivers University
Thompson Rivers University

Dr. Biggi Weischedel

Dr. Biggi Weischedel

Dr. Biggi Weischedel

Name: Dr. Biggi Weischedel
Position: Open Learning Faculty Member
Phone: 250-852-7091


Homepage URL:


Marketing Strategy, Marketing Research, E-Commerce, Online Marketing, Web Analytics, Strategic Decision-Making, Consumer Behaviour.

Research Interests

Use of Web Analytics to make strategic decisions; Comparison of application of online and offline marketing concepts; Online marketing strategy; E-Commerce trends.


Award of Achievement in Web Analytics (University of British Columbia)
Doctor of Philosophy (University of Otago, New Zealand)
MBA (University of Montana)
Master of Science (University of Regensburg)


Website Optimization with Web Metrics: A Case Study (2006); Birgit Weischedel, Eelko Huizingh; Information & Management (under review).

The Use of Emetrics in Strategic Marketing Decisions; A Preliminary Investigation (2005), International Journal of Internet Marketing and Advertising; Vol. 2 No. 1/2; Birgit Weischedel, Sheelagh Matear, Kenneth R. Deans, p. 109-125.

A Qualitative Approach to Investigating Online Strategic Decision-Making (2005), Qualitative Market Research; Vol. 8 No. 1; Birgit Weischedel, Sheelagh Matear, Kenneth R. Deans, p. 61-76.

Courses Taught

BBUS 4451
MKTG 3471
MKTH 3451
CONV 1061
BUSN 5051
BUSN 6151
BBUS 344
BBUS 348
BBUS 478